Teen curiosity in trend is at an all-time excessive, and it is exhausting to pin down ‘what’s scorching’ and ‘what’s not’ from month to month. It’s helpful, in fact, to look to the standard magazines, and to exhibits like Project Runway, but that is solely scratching the surface. The role fashions teens look to for his or her fashion trends will not be only discovered inside glossies, but additionally in the pages of books!
Go into the Younger Adult part of the bookstore and you’ll be bombarded by any variety of titles centering on the fashion world (Catwalk, Airhead, Violet on the Runway), as well as characters which can be infamous fashionistas (Clique, Poseur, and naturally It Girl and Gossip Girl). The super-hip authors identify-drop brands, describe clothes in painstaking element, and lo, a trend is born.
That is most obvious with Gossip Woman, a book collection that spawned an especially fashionable CW show, turning the vogue seen on the pages into trend seen on the small display screen. As the brand new York Occasions observed, the present has spawned an enormous number of fansites devoted simply to the fashion of the present. Devotees watch, take notes, and then retailers watch the gross sales numbers spike after Serena Van Der Woodsen is proven with a hobo bag.
YA novels affect vogue tendencies in much less overt methods. As the Telegraph’s Natasha Cowan notes, in the UK the signature round, wire-frame glasses that Harry Potter wears have been flying off the shelves. Signature gadgets like which have turn into increasingly in style with the publication of Twilight; Walmart started selling Twilight jewelry in March of 2009. This is in no way a brand new pattern: hardcore followers of the Lord of the Rings have long been able to order costly “Rings of Power” from places such because the Skymall catalog. However by no means earlier than have guide-related style items been met with such a huge and eager audience! Solely the geekiest of kids in high school owned the “one ring to rule all of them;” now gaggles of women crowd around each other within the lunchroom comparing their latest Twilight paraphernalia. Are you Group Edward, or Group Jacob? Get a t-shirt from Sizzling Subject or Nordstrom, and let the world know! Doubtlessly there shall be innumerable such shirts on the premier of new Moon in November.
And with Halloween just across the corner, it’s troublesome to ignore the most obvious parallel of all: dressing up as a character from your favourite guide. What number of teens will log onto twilightbeauty.com and decide up a canister of Body Glow to get that vampiric ‘dazzling marble pores and skin’ look has but to be seen, however numbers will most likely be fairly high. After which, after all, there are the redheaded Anne of Inexperienced Gables and Pippi Longstockings, the spherical-rimmed Harry Potters, the inexperienced-and-silver-carrying Slytherins, and innumerable other characters from the effectively-worn pages of right this moment’s YA books.