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Because the 1930’s the Hawaiian aloha shirt has been the flavor of the Islands. Acceptable in either formal or informal settings the colorful, loosely worn attire has epitomized the easy, fun loving life type. From its origin as a humble worker’s palaka shirt, the aloha shirt has change into the trademark of the Islands. Original designs featured Polynesian motifs or tapa such as Tahitian pareu, which was a easy piece of cloth of bold, easy designs of floral designs in white on a plain solid background or from Hawaiian quilt designs with Asian affect. Symbols of lengthy life and prosperity the designs have been in muted colors that usually reverse printed (an innovation of the 60’s) to tone down the impact.
Ellery Chun, who operated King-Smith Dry Goods and Clothiers in Honolulu within the 1930’s, offered brightly colored shirts to tourists made from Kimono remnants. His sister Ethel Chun Lum designed the colorful shirts, initially in silk, probably influenced by her voyage to the US mainland from Hawaii aboard a Matson liner.
Matson Navigation’s introduction of three magnificent liners and the constructing of the historic Royal Hawaiian Resort propelled Hawaii into a tourist vacation spot bringing boatloads of holiday makers to the islands. Soon celebrities equivalent to Duke Kahanamoku (who had his personal line of shirts) John Barrymore, Bing Crosby, and Elvis Presley, John Wayne and Montgomery Clift – were extensively photographed carrying the shirts. Even Presidents Dwight D. Eisenhower and Harry S. Truman were photographed carrying them off-responsibility.
From the 1920’s via the 1950’s considered the gold age of aloha shirt, many designers and labels etched an indelible legacy, John “King Leoni” Meigs, Kamehameha and Branfleet (Kahala ) later to develop into Kahala Sportswear, labels and Max Lewis who created Royal Hawaiian Creations. Gumps opened a retailer in the Royal Hawaiian Hotel in 1937 introducing Hawaiian themed hand-blocked fabrics for upholstery and curtains. These prints became accessible as low price clothes fabric. Honolulu primarily based designers traveled to Japan to source Yukata fabric and create their own island style designs. Today, fabric remains to be printed in Japan, although creating nations are competing with cheaper workforces.
In 1946, after the Hawaii Vogue Guild funded a examine of aloha shirts for snug business attire the city and County of Honolulu adopted a decision permitting it’s staff to wear sports shirts from June – October. It wasn’t till 1947 with the creation of the Aloha Week festival that they had been allowed to put on aloha shirts to work. In 1965 Bill Foster Sr, President of the Hawaii Style Guild, led the campaign Operation Liberation and the “Aloha Fridays” a tradition that continues today.
The 60’s started the modern era of aloha shirts when designers like Reyn McCullough and Ruth Spooner engineered reverse prints that became acceptable as casual enterprise attire. Paradise Island and Rai Nani and Reyn-Spooner shirts from that era are sought after collectibles at the moment. Lately, there was a resurgence of the prints from the golden age of aloha shirts with companies in Hawaii and Japan resurrecting the prints in rayon, a artificial that was launched in the forty’s. Indeed, with the retro look in vogue, Hawaiian shirts from the 1950s are increasingly common on the mainland and in Asia as pricey collector items. “The Japanese are probably the most important consumers of vintage aloha wear, and Californians are second.
Aloha shirts proceed to be a major economic player in Hawaii. In 1960 Kamehmeha Garments shipped over 35 tons of aloha shirts. And at present, 30 percent of shirts produced in Hawaii are shipped out of state with a return of $160 million. Creator Field Hawaiian Shirts has 1 articles online
Kahala Trading Company. Hawaiian Shirts developed from the palaka shirt worn in the late 1800’s by plantation employees. The unique Hawaiian shirt design with short sleeves that’s practical in the sub-tropical atmosphere. For more info on www.kahalatrading.com please visit our site.
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